3 of the best Social Media Monitoring tools you need

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If you are planning on getting serious with the social media marketing presence of your business, you need to start using tools that will help you monitor the brand on a local, national, and global scale.

Let’s start from the beginning.

‘Social media monitoring’ –  process of using social media channels to track, gather and mine the information and data of certain individuals or groups, usually companies or organizations, to assess their reputation and discern how they are perceived online (also known as social media listening and social media measurement). (source http://www.techopedia.com/)

Putting it in simple words, social media monitoring tools allow streamlining the process of keeping up with conversations, ensuring that you never miss an opportunity to resolve a complaint, engage a consumer or identify a trending topic for your content marketing efforts.

Here are Incubate’s top three picks:


Hootsuite is a very popular monitoring app that works across multiple networks like Twitter, Facebook, Google+, LinkedIn and WordPress. It allows you to easily track all of your accounts, including @mentions on Twitter.

Apart from scheduling your tweets and messages, this tool will allow you to easily find new content to publish, track brand mentions, analyse social media traffic and generally keep you up-to-date on your endeavours.

It comes in free and paid plans.





Buffer is one of the outstanding social media scheduling application. One of the best features is its scheduling tool which allows you to stagger a few of posts at a time and choose where and when they will be published. All popular social media platforms are integrated with this tool.

Additional benefits are rich analytics and chrome extension format.

Though it requires some financial contribution, it is investment worth making. Individuals can get either free or the $10 plan which lets you connect more accounts. Small business accounts start at $50 a month. There is a 50% discount offered for non-profit organizations.


A useful tool meant specifically for real-time social media marketing. Mention sends you alerts when your brand is getting mentioned.

The software and dashboard monitor the entire web and let you know when your predefined alerts happen. It is possible to connect it with multiple social media accounts. In addition Mention allows getting detailed statistics and reports, and offers unlimited history.

Basic plan is free but only covers 1 alert and 250 mentions per month. The priced plans with more features and options start at 29 € per month and go all the way up to 299 €.


Obviously, there are many more social media management tools for business out there. This list represents only few of them. Do you have any favourites? What do you use for your own business? Please let us know in the comments below!

Joanna Pawlikowska

Joanna is a writer for the Tech World column. She has a Master degree in Biotechnology. She loves to take on new challenges and believes in cross-cultural communication as a tool to improve global understanding.

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