The 5 most common tech mistakes first-time entrepreneurs make

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It’s time to start your business now. Be brave. You have to start somewhere. Yet technology is often a burden, especially in the early stages. What does it take to run a successful business from a technical point of view? Today, Incubate presents to you with the top five technical hiccups of new entrepreneurs.

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  1. Marketing is important

What many of aspiring entrepreneurs feel is that they need to have a finished prototype before approaching customers and investors. Stop that train of thought right there and reverse! It’s enough to design a product worth using, not a proof of concept. The most important thing is to sell the idea of it through strategic marketing. Don’t have money for press releases and local media? We have good news for you. The best marketing is word-of-mouth. You need to make people talk about you, by spreading a message that adds value to their lives. Whether it’s blogging or clever social media campaigns, make people love you, not only your product.

  1. Learn from history

One of the toughest experiences in building a startup is the realisation that there are so many things you don’t know how to do.

Remember, you are definitely not the first person to be there. Use the experiences of other people. Read blogs, find a mentor, participate in courses, try online learning spots. We recommend:

  1. Buy software or code your own?

Let’s be honest, not everyone with a great business idea is a tech person. Coding software might be little too much for many of us. Until you’re comfortable with the idea of creating your own, it’s probably worth investing into commercially available software. Just remember, the solution you pick today might not be a good fit for tomorrow, so invest wisely.

  1. Don’t do too much, too soon

Business ideas in the very initial stage of development are especially vulnerable from the financial point of view. Therefore it is worth to look before you leap. For instance:  don’t buy a project management software when you’re only a small team. It’s tempting to buy into tech that makes a startup feel more ‘official’ but it’s not often a smart move.

  1. Do it well

Try not to throw yourself into something which you are not ready to handle. A product with huge, but faulty, set of features will not deliver an overall great user experience. Invest early into graphics and User Experience Design (UXD or UED) because most of the investors, end users and adopters are put off by amateur-looking websites. And remember, always search for customer feedback.  In the end, the first impression is often the one that lasts.

Joanna Pawlikowska

Joanna is a writer for the Tech World column. She has a Master degree in Biotechnology. She loves to take on new challenges and believes in cross-cultural communication as a tool to improve global understanding.

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