An interview with…Erling Løken Andersen

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As a startup seed investor based in one of the world’s best startup hubs, Erling has faced enough pitches to know what makes one stick. Add to this his extensive experience with founding projects, managing festivals and sitting on several boards, he is also brimming with knowledge of how the cogs of a business turn.

He shares with Incubate his tips on approaching investors and running a business.


Be willing to invest both time and money into your idea, both before and after asking for funding.


Investors invest in people. A strong team can be much more powerful than a strong idea.


Know what you’re doing and, if you don’t, fake it until you make it.

Watch the full interview below to hear his story.


Incubate Magazine is designed to inspire, advise and connect people who dream to start their own business.

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