WordPress Vs. Squarespace

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There’s no excuse not to have a website for your product or service, when it can take a little as ten minutes to set one up. Even a site with a single landing page with your business description and contact details makes you more memorable and googleable. So, what’s holding you back?

In an era when streamlined user experience and sleek design are expected anywhere you go online, it’s likely that lack of coding-knowledge is the red flag which stops you from setting up your own domain. Yet HTML know-how, while helpful, isn’t essential thanks to the arrival of easy website creation platforms.

Plenty of platforms have been popping up and likely you’ve heard of some of the newer ones such as Wix and Weebly. Yet, there are two golden oldies that still lead the way for website-creation: WordPress and Squarespace. WordPress has long been a household name in blogging, with 41.7 million posts every month being published on it, while Squarespace has been quietly, but quickly, catching up since its arrival in 2004.

Judged by price, ease of use and customisability, we put WordPress and Squarespace head-to-head so you don’t have to.

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–Price–

WordPress: Setting up a site with WordPress is completely free but you will be left with the domain yourwebsite.wordpress.com. This gives an immediate impression of amateurism so it would be wise to make a small investment into a web host such as one.com. The real price to pay with a web host is the slightly complex syncing process between your WordPress account and domain but there are plenty of tutorials out there. There are free design templates to use for your WordPress site but for a more professional look you can make a one-off payment for a theme and we recommend browsing themeforest.

Squarespace: Squarespace begins with a 14-day trial but then the shackles of a monthly fee are slapped on. At the time of writing, packages are priced at £5.33, £10.64 and £16.61 per month, which for an individual or start-up is a cost that adds up quickly. Granted, the price is there for excellent customer service and usability.

Verdict: In the price department, WordPress wins. Squarespace’s fees start small but that monthly cost will soon add up.

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–Ease of use–

WordPress: A small grasp on HTML goes a long way with WordPress because sometimes the built-in formatting features just don’t work the way they’re meant to. The set of tools, called the Dashboard, are useful but navigation amongst them is counter-intuitive and the interface is clunky.

Squarespace: Squarespace’s two greatest features are its one hour email response time from customer service and how easy it is to design your site. Squarespace uses a drag & drop method of building so that you can preview your site as you build it.

Verdict: With its smooth looks and friendly video tutorials, Squarespace is setting the standard where WordPress is lacking.

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–Customisability–

WordPress: If you have some HTML knowledge from your MySpace days and you buy a theme (even for as little as £10), you can make your site look however you want. The directory of plugins, which are add-on functionalities such as e-mail subscription and social media buttons, can make your site even more tailored. Be warned, however, because the thousands of plugins are built by thousands of people with a ranging experience so they can be buggy and unreliable.

Squarespace: The customising process on Squarespace is, like everything else with the company, streamlined. Changes are easy to make and you don’t need to use much brain power but unless you know how to code to some degree then you are quite confined with how far you can tailor the changes.

Verdict: So long as you do your research then WordPress is far better for customisation. Making a website on Squarespace look trendy is easy but shallow too.

And the winner is…

Wait, stop. We should disclose that we use WordPress. It’s partly because that’s what I started using years ago for my blog but partly, too, because with some experimenting we can do nearly anything we want with it. And that’s why it wins. If you don’t want to put the research in and you can invest more money, then go for Squarespace. Otherwise, go and google basic coding, create a catchy domain name and get your very own website up and running.

Tiffany is the creator of Incubate Magazine. When she is not writing for Incubate or freelance gigs, she gets cosy with a book, wishes for an ugly dog and pines for the countryside. She has a Bachelor degree in Journalism and is currently studying a Bachelor in Business.

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